Cetera said its "multi-channel ecosystem" enables financial professionals to grow, scale or transition their businesses on their own terms.

In one of its larger recent arrivals, US-based Cetera, a network of wealth managers, said yesterday that it has added a northwest coast team with $1.8 billion in assets under administration.

The team joining Cetera is Pillar Financial Group, led by seven partners including CEO Luke Madsen, and a 34-member advisory team. The organization, which is in Seattle, moved to Cetera from Northwestern Mutual Services.

Pillar Financial operates a fiduciary model, serving individuals, families, and businesses; it has grown organically and via acquisitions.

“While many large brokerdealers are navigating mergers and acquisitions, Cetera’s measured approach to growth ensures we’ll receive the personalized attention we need to focus on our clients. For us, that was the deciding factor,” Madsen said in a statement. 

Madsen said Cetera’s expanding platform supports Pillar’s ability to continue delivering advanced estate planning and high net worth solutions, including alternative investments, and integrating tax planning.

Cetera has about 12,000 advisors and institutions across its ecosystem. As of June 30, its firms had about $590 billion in assets under administration and $263 billion in assets under management.